GO-ON Group
How do you turn a wave of resignations into the opportunity to support the growth of a business?
By establishing a positive and empowering brand culture through The Academy.
The GO-ON Academy is a white-labelled internal training program designed to empower individuals and cultivate a strong organisational culture. It welcomes both aspiring and current leaders within the company, fostering effective communication and a sense of belonging among team members across the organisation's global branches and home base. With participants spanning locations from Monaco to Germany, France, Italy, Georgia, Houston to Al Khobar, London, and Seoul, this academy tackles business challenges head-on whilst creating new opportunities for the brand's continuous growth.
The Potential
For a global organisation, it’s imperative to ensure that all members of the team feel connected and inspired; that they are led effectively without relying on micro-management, and that the entire team understands the GO-ON approach of "selling without selling".
The Solution
In coaching the CEO, we focussed on culture, individual empowerment, and the shift from traditional "management" styles to more effective "leadership" strategies. Evolving and future-proofing the business meant transforming human behaviour, which requires time, consistency and support. To achieve this, I developed a comprehensive, internal academy for leaders, future leaders and new starters, as joint development builds cohesive teams, cultivates meaningful connections, and delivers on goals. The Academy encouraged the team to find their purpose in the business to promote fulfilment and engagement. Leaders were developed through specialised training that equipped them with the skills and knowledge to succeed. Individuals were granted autonomy to make decisions and own their work, creating a culture of empowerment, initiative, and innovation. We focussed on enhancing customer acquisition and retention, building a strong brand identity, and driving efficiency and effectiveness. And finally, we developed a Team Codex of principles and behaviours that encourage collaboration, foster a feedback culture and promote open and constructive communication. The Academy was so successful in year one that it is running for a second year to further develop the team and enhance the business as a whole.
The Results
High staff retention (tbc)
Year on year increase in sales.
The successful onboarding of new talent.
Enhanced collaboration, leading to improved cooperation and synergy.
A strong team spirit, fostering unity, camaraderie, and shared purpose.
Improved communication between regions, bridging cultural differences and facilitating better understanding and cooperation.
Deep connections between leadership and teams, creating an environment of trust, mutual respect, and strong mentorship relationships.
Encouraging a feedback culture, enabling individuals to provide valuable input and contribute to personal and professional growth.
Thoughts from some of my brilliant, innovative clients.
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I had the privilege of attending Michaela's coaching sessions, which had a significant impact on both my personal and work life. Her warm and non-judgmental approach gives her the remarkable ability to connect with people, understand their challenges and help them overcome their personal obstacles. Her coaching sessions helped with identifying my strengths and weaknesses and ways to work on them. I have always enjoyed my work, but seeing my employer so invested in my development and growth makes me appreciate it more and has increased my job satisfaction. This affects my performance too, as I am more motivated and confident in my abilities, which impacts and inspires other team members too.
Ana Chelidze - Back Office Manager
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Our 24-member company spread across Germany, France, Georgia, USA, and Saudi Arabia faced the challenge of establishing effective relationships and communication worldwide. Throughout 2022, Michaela's patience, enthusiasm, and passion guided us in setting up the transformative One Go-On Academy. Her monthly sessions pushed us beyond our comfort zones, breaking cultural barriers and fostering new relationships among colleagues we rarely interacted with. Michaela's gentle yet determined approach empowered us to grow and improve continuously, addressing various challenges like time management, discipline, effective communication, and goal achievement. Her coaching unlocked the best in all of us, and I strongly recommend her services for personal and professional development.
Ester Del Bel Belluz - Head of International Relations
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The Academy is an open and honest space, where there is no judgement, everyone is free to express themselves, discuss issues, and share advice. I thought I knew my colleagues well, but I realised that we had a lot to discover about each other! We learnt the importance of good communication, connecting despite the distance, and discussing topics other than work. Personally, I also learnt how to deal with stress. As one of the youngest employees, I had a lot to learn, but with support in a friendly environment, it became so much easier. Another topic that really impacted me was the importance of your passion in work, rather than effort without good energy. I apply this principle at work and in my daily life. If I find myself unfocussed, I relax and focus on positive energy to reconnect. The Academy impacted the way I work and my relationship with my colleagues. I feel more connected to them than ever before!
Lika Khizanishvili - Back Office Assistant