Uncover your unique business purpose.

Discover the intersection between business and mindfulness.

Strategic support and development to build your business.

The process will differ from client to client, but ultimately, we will work together to uncover your unique business purpose and build the strategic foundation that makes it a reality.

  • Brand Identity.

    I will assist you in defining, identifying, and implementing key execution areas that will lead to immediate and long-term success, such as Brand Communication or CRM Strategy, Team Academy, product and service development, and more.

  • Brand Positioning.

    Establish a distinct brand position and craft a compelling narrative that resonates with the target market and gives you a competitive advantage, by identifying strengths, future potential, and analysing market dynamics and consumer insights.

  • Customer Decision Journey.

    Build potential with future audiences by identifying emerging trends, evolving preferences, and by understanding and anticipating the fundamental emotional, functional and social need patterns of your customers, which arise upon the decision journey.

  • Product & Service Development.

    To drive growth, relevance and bring success patterns to life, we develop innovative, differentiated offerings that align to your new positioning, brand values and customer expectations, and enhance your current offerings to extend your reach and convert potential target audiences.

  • Effective Communication.

    Strategic, yet deeply emotional customer-centric storytelling will move your customers on an emotional level, while conveying the brand essence and values, fostering meaningful, long-lasting connections, building loyalty, and driving action.

How It Works

Whether I work with a business owner, a handful of leaders, or the entire leadership team, the following processes will be selected and streamlined based on your needs.

1. Research

To understand the business, its challenges and opportunities, a comprehensive data-gathering and interview phase will be conducted with customers and staff. Then, in a Status Quo Workshop, we will carefully analyse past experiences to make informed decisions for the future.

2. Develop

Every business should centre its activities around its unique purpose and clearly defined future vision. To achieve this, we will explore your “Why, How, & What?” in a guided Vision Workshop, which will serve to differentiate the business, unlock new opportunities, unlock professional potential, and drive brand growth.

3. Implement

I will assist you in defining, identifying, and implementing key execution areas that will lead to immediate and long-term success, such as Brand Communication or CRM Strategy, Team Academy, product and service development, and more.

4. Guide

Whenever the need arises, you have the flexibility to access additional support, through ad-hoc or on-going mentorship, expertise, or execution assistance from a carefully selected team of industry experts.

Thoughts from some of my brilliant, innovative clients.

  • After intense coaching and collaboration with Michaela, we launched IN∙US, with the dream of creating an optimistic and sustainable world of tomorrow. We thank her for guiding us safely and comprehensively through an intense and eventful time. In no other phase of life have we taken so much with us, professionally and personally. Our partnership is so enriching and we look forward to an exciting future together.

    Angelika Mitterer - Founder of IN∙US

  • Working with Michaela was really helpful, professional, and on point. We believe that people can make a difference, and Michaela is the best example of it. She is attentive, open-minded, and skilled at creating moments where people feel comfortable moving things forward and building a foundation for success. Thanks a lot for all your support, energy, and personal effort during our calls, meetings, and workshops.

    Markus Schwitzke - Chief Brand Officer at Paper & Tea

  • Michaela conducted a customer interview research methodology, and from that, put together a very detailed omni-channel plan to help drive sales by acquiring new customers and retaining existing ones. Michaela is one of the best marketers I have come across! She is very creative, solution driven and very commercial, which is every CEOs’ dream.

    Penny Grivea - Managing Director - Georg Jensen UK and Rituals Cosmetics UK & Ireland

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Ready to transform your business?

Get in touch and let’s discover the intersection between business and mindfulness. Together.

Strategy done.

Next up, coaching.