Michaela Christine Wolf


Michaela Christine Wolf is the founder and director of Michaela Christine Wolf Ltd, a luxury marketing consultancy, which specialises in working with luxury brands to acquire and retain high-net-worth customers whilst managing change internally. The consultancy covers Marketing research, strategy, planning, implementation, result evaluation and training.

Michaela uses a leading qualitative research methodology called “Jobs-to-be-done” to identify customer decision journeys and develops integrated customer-centric marketing strategies which deliver direct return of investment.

She has also developed a unique Customer-Relationship Retail Training Programme for retail staff, marketing/sales and management teams to help companies to change to a customer-centric organisation. Michaela is giving guest lectures at London College of Fashion, British School of Fashion and working closely with Imperial College and their Master Graduates.

Michaela has extensive knowledge of the luxury and premium industry – across hospitality, jewellery, fashion, beauty, interiors, luxury services - with nearly 20 years experience working on client-side and consultancy initiatives. Previously Michaela has worked as Head of Marketing and Global Project Manager for Georg Jensen as well as Consultant for Wedgwood, William & Son, Mappin & Webb, Georg Jensen, Roksanda, Temperley London, Silhouette, Imperial College London, Rebus Signet Rings, Upper Street, Rituals Cosmetics, Only Fingers & Toes, Copyright David Bailey, Nanny & Butler, Pet-Fi.net, Goat Fashion, MyShoppingSpy.com and Kurt Salmon.  

"I believe that to excite customers and translate brand values and ideas, companies should look to new technology and digital experiences to set themselves apart in the market.”

Apart from her luxury marketing role, Michaela is also a Director of China Edge, a collaboration of Chinese & Luxury Retail experts to help luxury brands to acquire and retain high-net-worth Chinese.

Michaela works with an extensive network of associates in the fields of retail, digital, e-commerce, social media, VIP events etc. and has also developed a vast network of contacts in the luxury, #fashtech & international arena.


Customer Testimonials


I have had the pleasure of working with Michaela on various CRM retail & data projects over the last few years, and I couldn’t recommend her highly enough. Michaela’s knowledge, attention to detail and passion are second to none, and I look forward to working together on more successful projects in the future.

- David Harris Co-Founder & Managing Director of Monty


Michaela conducted a customer interview research methodology and from that put together a very detailed omni-channel plan to help drive sales by acquiring new customer and retaining existing ones. Michaela is one of the best marketers I have come across! She is very creative, solution driven and very commercial which is every CEO's dream. 

- Penny Grivea, Managing Director at Rituals Cosmetics UK & Ireland


I have worked with Michaela in her role as a consultant for the Rituals UK business. She has a lot of knowledge of the luxury brands in the UK, moreover on how they are positioned in the market. She knows the specific attribute how to build a strong luxury brand, and is able to develop a plan which can make a difference. With this input we are convinced that we are able to grow our business more the ever before. 

- René Repko, Marketing Director at Action BV


 Michaela has been working on our marketing and e-commerce strategy and I have been delighted with the results of all Michaela's and her team hard work. Her positivity, energy and passion for what she does is plain to see. Her approach has been considered and caring and she is a joy to work with. I have no hesitation in saying that Michaela and her team are a tremendous asset to my company.

- Emmet Smith